The For the Road Ahead campaign launches across TV and online, with a national outdoor campaign to follow.
Freightliner Trucks Australia unveils a major campaign this week for the all new Cascadia, created by Melbourne based independent agency Akkomplice.
The For the Road Ahead campaign launches across TV and online, with a national outdoor campaign to follow.
The Cascadia prime mover, the number one selling heavy duty truck in America, is set to make a big mark on the Australian market for Freightliner, thanks to innovative technology and leading safety, fuel economy and driver comfort.
“The arrival of the Cascadia represents the most significant launch for Freightliner Australia in over 20 years and is the result of $100 million of investment and over a million kilometers of testing," Freightliner Trucks Australia director Stephen Downes says.
"This is a is a pivotal moment for our business and we are delighted with the new work from our Akkomplice partners."
Freightliner competes head to head with Kenworth and Mack truck brands in the highly competitive Australian prime mover market and sits alongside the Fuso and Mercedes-Benz brands under parent company Daimler Truck and Bus Australia.
“At a time of such uncertainty we were keen to demonstrate empathy with the Australian trucking industry and inspire confidence that the Cascadia has arrived as the new forward-focused leader in the market," Akkomplice founder and creative director Kenny Hill says.
The campaign was shot across multiple locations, many close to either side of the VIC-NSW border, with Melbourne-based Akkomplice and production partner Betty Wants In wrapping just days before the COVID-19 forced closure of state lines.
Akkomplice won the Freightliner business in a competitive pitch in 2018 and introduced the Driver Driven brand platform, emphasising the brands commitment to the comfort and safety of Australian truck drivers.
The new campaign marks Freightliner’s first return to a major advertising campaign since the account was held by Clemenger BBDO Melbourne several years ago.
Credits
Client: Rhett Beere, Marketing Manager Freightliner Trucks
Strategy and Creative: Akkomplice Australia
Agency Producer: Natalie Taylor
Photographer: Cameron Murray
Director: Max Greenstein
Producer: Drew Dunlop
Production Manager: Ally Curtis
DOP: Shelley Farthing-Dawe
Music: Jacob Montague
Drone: Harpy Film Services
Editor: Raffael Oliveri
Sound: Paul Le Couteur / Squeak E Clean
Colourist: Julien Chichignoud
Media: AMQ
