Air New Zealand unveils another weird, wonderful and unusual safety video.
Air NZ has joined forces with actors Cuba Gooding Jr. and Katie Holmes for its latest saefty clip, 'A Fantastical Journey'.
From Auckland-based creative agency True, the video is an Alice in Wonderland inspired adventure featuring a number of iconic locations throughout New Zealand including the Southern Alps, Otago, the Conway River in Canterbury, Wellington, Mt Taranaki and Waitomo Caves, Rotorua.
Air New Zealand has become famous for its unusual safety videos, which have previously included Lord of The Rings and Men in Black spin-offs and featured celebs like Anna Faris.
The airline's safety videos have collectively generated more than 108 million views online to date along with significant international media exposure including the likes of CNN, BBC and the Daily Mail.
Air New Zealand general manager of global brand and content marketing Jodi Williams says the clip will put all eyes on New Zealand by showcasing some of the best the country has to offer.
“With the help of Hollywood stars Katie Holmes and Cuba Gooding Jr. our latest safety video takes viewers on a journey taking in New Zealand's stunning beauty, incredible culture, friendly people and amazing flora and fauna, while also sharing the airline's key safety messages,” Williams says.
“We've taken a different approach creatively with our latest safety video, working closely with our creative agency True, and Auckland-based production company Assembly throughout the process on the special effects to help take people on a magical tour of the country,” she adds.
New Zealand singer and songwriter Gin Wigmore has also recorded her own unique version of the song 'My Little Corner of the World' as the backing track for A Fantastical Journey.
