Roll up the sails and put on an eye patch - Bundaberg pirates are heading out on the high seas.
As part of the 'Welcome to Bundaberg' campaign, the latest TV ad from Bundy shows a fool-hardy bunch of pirates taking to a tall-ship, in a bid to deliver that sweetest of pirate-swilling liquid to the masses. No prizes for guessing how this one ends (hint- they drink rum), but it does include an appropriately sea-faring shanty that is also catchy enough to sing at the pub. The ad, by Diageo and Leo Burnett Sydney, is part of a national campaign and will include TV, radio, online, social and outdoor activity.
Credits:
Diageo – Bundaberg Rum
Marketing & Innovation Director: Adam Ballesty
Marketing Manager: Andrew Oughton
Senior Brand Manager: Katyana Armen
Assistant Brand Manager: Thomas Grace
Leo Burnett
Chief Creative Officer: Andy DiLallo
Creative Directors: Vince Lagana / Grant McAloon
Creative Directors: Scott Huebscher / Pim Van Nunen
Copywriter: Scott Huebscher
Art Director: Pim Van Nunen
Executive Producer (TV): William Doig
Executive Producer (Stills): Adrian Jung
Managing Director: Peter Bosilkovski
Business Director: Sam McGown
Senior Planner: Mathieu Dauner
Head of connect: Emma Montgomery
TV Prod Co – Smith and Jones Films
Director: Ulf Johansson
Executive Producer: Philippa Smith
DOP: Andrzej Sekula
Production Mgr: Natalie Isaac
Casting: Ali Fearnley
Offline – The Editors
Editor: Alexandre de Franceschi
Head of Production: Nicoletta Rousianos @ The Editors
Telecine
Ben Eagleton @ BE
Online – ALT FX
Colin Renshaw – VFX supervisor
Takeshi Takada – VFX producer
Drew Downes – Flame artist
Sound/Music – Song Zu
Ramesh Sathiah – Composer/Producer
Nathan Cavaleri - Composer
Abby Sie – Sound Design
Larissa Coupe – Producer
Stills Production
Photographer: Jean-Yves Lemoigne
Producer: Adrian Appel
Retoucher: Electric Art
