AfMH and Reuben Styles shine a light on the perils of waiting mental health assistance.
Australians for Mental Health (AfMH) has launched a campaign, ‘Holding out for Help’.
AfMH has partnered with Reuben Styles from Peking to shine a light on the long wait times Australians face when waiting for mental health treatment.
AfMH has developed a first of its kind library of free hold music, with tracks embedded with messages from Styles highlighting the fact that while customers wait, millions suffering from mental ill-health are waiting too.
Life, health, and wellbeing insurer AIA Australia has teamed up with AfMH to deliver the campaign and hold music across their customer service phone channels.
“We’re proud to launch the campaign with AIA Australia and share our message with their 3.8 million customers. We hope other Aussie businesses follow suit in turning their hold music into help music,” says Says Chris Raine, campaign director at AfMH.
The library of music is free* for all Australian businesses, of every size and sector, to access and download.
“Holding out for Help” will be shown on TV, OOH, print, social and hold lines.
