M2M Sydney has given Martin Place train station a summer makeover for its latest campaign #ELECTRIFYSUMMER.
Hello sunshine.
M2M Sydney has given Martin Place train station a summer makeover for its latest campaign #ELECTRIFYSUMMER.
For the second year, Sunglass Hut has used Ashdel’s Station Domination floor to ceiling format delivering a sensory beach experience with bright, bold colours and large images of the latest Sunglass Hut range.
With the success of the last year’s campaign, Sunglass Hut has decided to take the campaign beyond Martin Place, with plans to extend to Central Station and Bondi Junction. The campaign features Global Sunglass Hut Ambassador Georgia May Jagger.
Kate Grech, marketing director at Sunglass Hut, said the #ELECTRIFYSUMMER campaign required “an engaging activation to underpin our summery strategy,” a reason why it chose to go bigger and better this year.
