A comedic expedition through the wild advertising wilderness.
US agency The Variable has created 'The Adland Adventures', a mostly comedic expedition through the wild advertising wilderness.
The six parodies of nature videos - 'AAE vs GCD', 'Design Process', Perilous Emails, 'Legal', 'Eavesdropping' and 'Nocturnal Desperation' - are accompanied by David Attenborough-style voiceovers describing the action as though it were happening in an advertising agency.
In one video a studio artist checks his emails to find hundreds of emails changing his work. The voiceover says: “Sometimes nature it cruel.”
Another clip shows a bear fishing for salmon. The voiceover says: “Having a big idea takes dedication... But sometimes you don’t need any of that… Sometimes you’re just a lucky bastard."
Credits:
Agency: The Variable
ECD: Joe Parrish
ACD: David Jones
Senior Designer: Matt Cook
Copywriters: Matteson Fields, Gary Bostwick
Video Editing: Emily Morgan
Sound Design: Hot Sake'
Sound Mix: Groundcrew Studios
Voice Talent: James K. Flynn, Matteson Fields
Director of Account Management: David Mullen
Account Executive: Brandelynn Perry
Senior Project Manager: Kate Fenstermacher
