"The visuals and motion used in these installations have managed to genuinely stop people who are passing by."
The Australian Defence Force (ADF) has teamed up with VML to launch of 3D out-of-home (OOH) and level up its ‘Unlike Any Other Job’ campaign.
Developed in partnership with Collider and using a blend of different technologies including Unreal Engine, the OOH executions in Melbourne and Sydney add a new dimension to the ADF’s recruitment efforts.
The OOH uses the role of an Australian Army Drone Operator to show how you can make an impact with a career in the ADF.
Defence Force Recruiting’s General Manager, Sourcing and Attraction Fiona Boughton said the ADF is thrilled to utilise cutting-edge technology to engage with their audience.
“We’re excited to leverage the latest OOH technology to connect with our audience in a new and engaging way, whilst capturing the attention of Australians that may be interested in an ADF Career,” she said.
VML APAC CCO Paul Nagy said it is becoming increasingly challenging to grab people’s attention in the digital age.
“In advertising, dragging people's attention away from their phones is increasingly challenging, especially with out-of-home ads,” he said.
“The visuals and motion used in these installations have managed to genuinely stop people who are passing by - while at the same time showcasing the cutting edge tech used by our forces.”
Credits:
Client: Defence Force Recruiting
Agency: VML
Production: Collider
