Inviting travellers to embrace a sense of fun while reinforcing the advantages of the hotel loyalty subscription programme.
Hotel loyalty subscription program Accor Plus, celebrating its 30 year milestone this year, has launched Get Away With It, a campaign aimed at highlighting the value Accor Plus members enjoy.
Developed in partnership with Sydney-based creative agency john+john, ‘Get Away With It’ invites travellers to embrace a sense of fun while reinforcing the advantages of the programme - such as a free night’s accommodation, up to 50% off dining and stays and access to member only events, including entertainment and sporting experiences.
The campaign includes a 30 second TVC, as well as media across radio, digital and social. In partnership with global digital marketing agency iProspect, the campaign’s digital footprint will aim to boost new member growth and awareness in Australia.
john+john creative director, Matt Strempel says the agency wanted to capture the essence of a member-only, VIP club while flavouring it with a hint of tongue-in-cheek irreverence.
"The program is for savvy travellers seeking more value and experience from their travel spend, and 'Get Away With It' encourages members to take advantage of its benefits," he said.
"We’re thrilled with the collaboration between john+john and Accor Plus, landing on a strapline that feels well-known, reflecting our mutual belief that travel should be unforgettable.”
