Free streaming service with no ads.
ABC iview has released two new films after the successful launch of it’s brand platform ‘Always Free. Always Entertaining’ which helped them become Australia’s #1 on demand free to air BVOD service.
Created by Howatson+Company and directed by Freddy Mandy (FINCH) for the ABC, the ads subvert well-known tropes from popular genres, such as reality TV and teen scifi.
In them, characters lament the fact that a viewer is cancelling the subscription to the streaming service they’re on, because they have ABC iview to give them world class content with no ads.
‘Always Free. Always Entertaining’ was born from the fact that streaming prices are at an all-time high and the cost-of-living-crisis in full swing, forcing millions of Aussies to decide which streaming subscription to cancel.
ABC has positions itself as the one streamer Austalians never need to cancel because it’s completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview is.
The campaign will run on BVOD, cinema, pre-roll, digital and social, supported by OOH.
Credits:
Client: Australian Broadcasting Corporation
Director of Audiences, ABC (Acting): Karen Madden
Group Marketing Manager Screen, ABC: Sarah McDonald
Marketing Manager Screen, ABC: Siobhan McGeown
Head of Media ABC: Sally Phelps
Media Planning Lead ABC: Rachel Brown
Agency: Howatson+Company
Chief Creative Officer: Gavin Chimes
Chief Strategy Officer: Dom Hickey
Creative Directors: Scott Zuliani, Simon Friedlander
Head of Production: Holly Alexander
Associate Design Director: Jo Cao
Studio Lead: Simon Merrifield
Finished Artist: Patrick Rivera
Group Business Director: Belle Simmonds
Senior Business Manager: Lucy Stock
Junior Producer: Charlotte Breene
Production Company: FINCH Company
Director: Freddy Mandy
MD: Corey Esse
EP: Loren Bradley
Producer: Kate Menzies
DOP: Germain McMicking
Production Designer: Brant Fraser
Costume: Janai Anselmi
Casting: Felicity @ Byrne Casting
Post: The Editors
Editor: Jack Hutchings
Colourist: Ben Eagleton
Online Editor: Matt Edwards
Music & Audio Prod: Heckler Sound
