As official major partner of the AFL and AFLW.
Footy is great. Yet for all its greatness, it isn't a perfect game. That's why Australians love it so much.
What's not so great is when footy accidents happen, like kicking a ball into a gutter and smashing a windscreen. That, and the many other quirky things that go wrong with footy, are the focus of AAMI’s latest campaign via Ogilvy.
Showcasing the unique challenges that footy brings to both professional and community players, AAMI’s new ‘When our game has its moments' campaign reinforces how the Australian insurer is a part of Australian life.
And how, when things go wrong, it's Lucky you're with AAMI. The campaign reminds the audience of the insurer’s long-standing relationship as official major partner of the AFL and AFLW.
“Fans have a deep love for AFL – it brings people together with a one-eyed passion that’s unmatched anywhere. But things do go wrong sometimes. Sometimes that thing is a football connecting with your car. That when it’s Lucky you’re with AAMI," Ogilvy Melbourne executive creative director Hilary Badger said.
'When our game has its moments' is the third iteration of a new AAMI brand platform first launched in March, positioning the insurer as the go-to for cover when Australian life happens. The second iteration, - ‘When our athletes are in the making’ – went live in July.
Suncorp EGM brand & customer experience Mim Haysom said the comany is proud of its long association with the AFL and AFLW, and its ability to understand the particular challenges that customers face, even those created by a wayward footy.
"We know Australians are less interested in the details of insurance - they just want it to be simple. So they can get back to the game we all love so much," Haysom said.
The campaign launches today on TV, with BVOD, streaming, OOH, social, radio, and press live from next week.
Credits:
Client: AAMI (Suncorp)
Mim Haysom: CMO/EGM Brand & Customer Experience
Rapthi Thanapalasingam: Head of Brand & Content
Toby Gill: AAMI Brand & Marketing Manager
Liza Friedman: AAMI Marketing Lead
Breanna Webster: Mass Brands Marketing Specialist
Jenny Hutchison: EM Group Sponsorships & Community
Gabrielle Emmett: Sponsorship Lead
Susie Turner: Sponsorship Specialist
Strategy and Creative: Ogilvy Australia
Media: OMD
Production: Hogarth
Production Company: Scoundrel
Director: Tim Bullock
VFX: Blockhead VFX
Sound: Squeak E Clean Studios
Retoucher: Aaron Foster @ Studio ADFX
MCG photograph supplied by: MCG
Northern Territory photograph supplied by: Colin Uren
