“You can’t call yourself a footy fan if you haven’t copped a footy to the face."
AAMI in partnership with Ogilvy released Fansurance, a way of supporting footy fans who have experienced their own footy related clangers.
As a partner of the AFL, AAMI supports footy fans for all their insurance needs, whether they’ve damaged their car or their home. But until now, there’s been no way of helping footy fans who’ve experienced a clanger that damages their pride.
That’s why AAMI is introducing Fansurance, a competition that helps footy fans recover from footy related mishaps, like dropping a pie, shrinking their guernsey or going to the wrong stadium.
Fansurance launched with a film, sharing humorous examples of fan clangers and encouraging people to enter the competition by visiting the site and sharing their own clanger moments.
Fans would then be in the running to win tickets to the 2022 Toyota AFL Grand Final, as well as Clanger Credit Prepaid gift cards to help them recover.
Mim Haysom, CMO Suncorp group, said: “We all know how integral footy fans are to the AFL, and as a major partner, we wanted to create a campaign that lets them know AAMI’s there to support them too, even if it’s only their pride that’s been damaged.”
Toby Gill, AAMI brand & marketing manager, said: “For a number of years now our ‘Clangers’ platform has allowed us to leverage AAMI’s AFL partnership in such a fun and contextual way, and Fansurance is another great extension of this.”
David Ponce de Leon, executive creative director, Ogilvy, said: “You can’t call yourself a footy fan if you haven’t copped a footy to the face, or spilled sauce on your favourite guernsey. We all remember it happening to us and the embarrassment it caused. Thankfully now fans can recover with AAMI’s Fansurance.”
Fansurance launches nationally in major broadcast channels, in conjunction with OOH, print, radio and social.
Credits:
Agency: Ogilvy Australia
Executive Creative Director: David Ponce de Leon
Group Creative Director: Lenna Boland
Creative Director: Ryan Clayton
Senior Copywriter: Patrick Trethowan
Senior Art Director: Lee Phillips
Senior Social Creative: Julia Stretch
Social Creative: Robbie Ten Eyck
Senior Producer: Maria Borowski
Group Account Director: Angus Pearce
Account Director: Abbey Lauersen
Account Director: Raj Thind
Account Executive: Sofie Schmid
Head of Print Production & Studio: Brendan Hanrahan
Retoucher: Lok Leung
Production: Guilty
Director: Tony Rogers
DoP: Aaron Farrugia
Executive Producer: Jason Byrne
Producer: Victoria Schaw
Editor: Tim Parrington
Colourist: Martin Greer
Photographer: Chris Hillary
Client: AAMI (Suncorp)
Mim Haysom: CMO/EGM Brand & Marketing Rapthi Thanapalasingam: Head of Mass Brands & Sponsorships
Toby Gill: AAMI Brand & Marketing Manager
Bree Webster: AAMI Mass Brands Marketing Specialist
Lara Hayek: AAMI Customer 1:1 Marketing Lead
Lisa Marshall: AAMI Customer 1:1 Marketing Specialist Suzanne Bunn: AAMI Content Marketing Manager Angie Moore: AAMI Group Content Lead
Susie Turner: AAMI Sponsorship Specialist
