Australian fashion brand Country Road has teamed up with a national beauty and production studio C-KOL for its latest 'Summer Wonder' campaign.
The clothing company managed to secure Australian model Gemma Ward and her baby daughter in the short campaign film, which was shot in the quiet coastal town of Seal Rocks in NSW.
The campaign, which will run across TV, cinema, online, social media and PR, was created and produced by Melbourne-based production studio C-KOL,which specialises in television commercials, online content and strategic communication.
This is Ward's first major comeback appearance and is the first time she has appeared in front of the camera since her hiatus from the industry six years ago.
Capturing sun-drenched moments and memories of Australia's idyllic summer lifestyle, the campaign portrays Ward as a new mother finding solace at her family beach house.
Country Road's managing director, Sophie Holt, said: "We are very proud to be the first to work with Gemma on this project after her break from modelling. She is an iconic Australian beauty whose natural, fresh energy is the perfect embodiment of the Country Road spirit.
“This is a beautiful campaign for our brand, it calls out the freedom and joy of the Australian summer, the simple pleasures of time spent with family and friends, and the natural splendour of our landscape.”
C-KOL director Adam Murfet said the aim was for the audience to desire summer and feel that intimate, nostalgic feeling of returning to a place you have such fond memories of.
“Country Road is a true lifestyle brand and the story is a window into those personal summer moments you spend with family, like the first holiday between mother and daughter, set against the backdrop of a beautiful, Australian beach,” Murfet said.
The film and campaign continues the brand's dedication to working with Australian talent. It follows the 'Life Through Wool' campaign with actress Isabel Lucas and Woolmark earlier this year.
'Summer Wonder' creative credits:
Creative and production studio: C-KOL
Directors: Jessie Oldfield & Adam Murfet
Producer: Elizabeth Rocka
Account Director: Natalie Arnull
Scriptwriter: Jane Hampson
Cinematographer: Shelley Farthing-Dawe
Editor: Daniel Kerr
Music: Penguin Cafe Orchestra
Sound Design: Erin McKimm
Colourist: Roslyn Di Sisto (Method Studios)
Graphic Design: Ortolan
PR: MCMPR
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