Melbourne has been voted the world's most liveable city five years in a row, and a new campaign for Tourism Victoria reminds you just why that's the case.
By creative agency Loud & Clear, the campaign uses illustrations by local artist Kate Moon to showcase five - in keeping with the theme - quirky facts about the city.
Loud & Clear head of content Joel Beath said, "in developing the animations we wanted to create a local, Melbournian feel to the campaign. Kate was the natural choice for this.
"The animation brings together a bunch of Melbourne facts – some well-known and some more obscure ones that many wouldn’t know about Melbourne."
Credits
Creative Agency: Loud&Clear
Creative Director: Joel Beath
Sound: Nick Can Cuylenberg
Illustration: Kate Moon
Animation: Cam Gough
