303 MullenLowe Australia head of planning Remi Couzelas: "Consistency is key in a very competitive category like insurance."
The latest instalment of Budget Direct’s Insurance Solved campaign, 5-Star Treatment, sees Sarge, Jacs and their four-legged sidekick, Chief, on an impressive surveillance operation.
The team pick up very encouraging signals from all over the country – more than 30,000 independent, five-star customer reviews, all from satisfied Budget Direct customers.
Budget Direct chief growth officer Jonathan Kerr says the campaign highlights the company’s mission.
“Budget Direct’s leadership in Independent 5-Star Customer Reviews for Car & Home Insurance shows we are really delivering on our mission to have Insurance Solved for our customers.”
303 MullenLowe Australia head of planning Remi Couzelas says the series shows the brand promise.
“Consistency is key in a very competitive category like insurance and ‘Budget Direct, Insurance solved’ is a simple, yet relevant and powerful, brand promise that Budget Direct’s customers clearly reflect in the Independent 5-Star Customer Reviews they post.”
The campaign airs from October 3 on TV, online, OOH, and social. It is the result of the collaboration between 303 MullenLowe and directors Danny Kleinman and Dave Wood through Rattling Stick / Good Oil Films.
Credits:
Budget Direct Chief Growth Officer - Jonathan Kerr
General Manager, Brand & Media Marketing - Warren Marsh
Marketing Manager, Marketing, Media & Acquisition - Katie Lansdale
303 MullenLowe Executive Creative Director - Bart Pawlak
Creative Director / Head of Art - Adam Whitehead
Creative Director / Head of Copy - Sean Larkin
Art Director – Zac Goldberg
Copywriter – Craig Merrett
Managing Director - Joanna Gray
Group Business Director - Ben Glasson
Head of Planning - Remi Couzelas
Senior Broadcast Producer - Elliot Liebermann
Production Partners
Production Company - Good Oil Films / Rattling Stick
Director - Daniel Kleinman
Director - Dave Wood
DOP – Danny Ruhlmann
Executive Producers - Sam Long / Johnnie Frankel
Producer - Chana McLallen
Editor - Mark Burnett @The Editors
Post Production - Framestore London
