Tourism New Zealand has furthered its '100% Pure New Zealand' campaign with a spot based on the premise of it being home to Middle Earth.
The campaign was created by Whybin/TBWA and aims to "showcase the country and show audiences what appears to be a fantasy land is in fact a real place to be enjoyed by all visitors". It will appear across television, cinema and digital from 26 August 2012. It features a dedicated website, NewZealand.com.
