www.youtube.com/v/p070dKvOck4
U by Kotex is launching a new Nude Liner, the premise being – "so thin, you won’t even know it’s there".
An integrated campaign has been developed with both new print and television advertising. The TVC shows a number of items commonly found in a woman’s handbag (a phone, eye liner, nail fine and credit card) and finishes with the Nude Liner to highlight that the liner is in fact thinner than the credit card.
