Who needs an excuse to drink? Certainly not adland. But if you need one, BWS has some for you. Like growing a beard. Although that seems more like a chicken-and-egg thing.
It's the first campaign for the Woolworths-owned bottleshop chain via DDB Sydney since appointing the agency in August. The brand relaunch is being rolled out across TV, in-store, radio, press, digital display and social.
View the TVC here.
BWS head of marketing Grant Gordon said: "We have thoroughly enjoyed working with the DDB Sydney team on this campaign which we believe really captures the BWS brand and where we want to be. It is an exciting time for us and our customers."
DDB Group Sydney executive creative director Dylan Harrison said: "BWS is already leading the field when it comes to providing convenient, affordable ranges for its customers. During the pitch process, we focused on how we thought the BWS personality should sound, look and feel so we are delighted to see it come to life across the various platforms."
Production Credits
Production Company: Rapid Films
Director: Jonathan Nyquist
Producer: Alex Tizzard
