To support Holden’s SUV campaign, Isobar took unsuspecting customers on test drives with a difference. With an actor playing the dealer, hidden cameras caught customer reactions to awkward situations.
The four videos were seeded on social media over a month with the campaign culminating in a turn of events where the actor gets pranked by the customers. Hilarious and brilliant.
Also see:
Trax
Captiva 5
Colorado 7
Credits
Holden
Teresa Basile – General Manager, Marketing Communications
Michelle Lang – Senior Manager, Advertising and Communications
Min-Sean Chew – Communications Manager, Paid Search and Social Media
Isobar
Dave Budge – Creative Director
Darragh O’Connell – Senior Art Director
Luke Falkland-Brown – Copywriter
Hayley Rose – Senior Planner
Bobby Hollingsworth – Group Account Director
Nick Hardie-Grant – Account Manager
Andy Cronin – Lead Community Manager
Marteen Burger – Executive Producer
Christina Remnant – Production Assistant
Tim Melville – Senior Editor
Nathan Kaso – Interactive Designer
Ashley Curkpatrick – Interactive Designer
