Schweppes has pushed the boundaries by turning off the beer in a 100-year-old pub and replacing the drinks with cocktails in its latest campaign.
The three-part initiative aims to encourage beer drinkers to try something different.
Hanan Eissa, senior brand manager at Schweppes said “it’s a bit scary, knocking back a bikie when they ask for a beer - but we had some fun with this series - convincing the punters to mix it up with some new flavours and break their boring, beer habit for a day.”
Executive Creative Director: Ben Coulson
Senior Writer: Alex Wadelton
Senior Art Director: Paul Meates
Agency Executive Producer: Romanca Jasinski
Agency Producer: Katherine Muir
