Snackbrands has launched a three-month OOH campaign for its Kettle Chunky Chips brand, which includes ads triggered by movement to play the sound of chomping on the chips.
Shoppers walking past 38 of the shopaLite panels will also hear a “that’s crunchy” voiceover, from the giant Kettle Chunky Chip packets standing around two metres tall – 11 times bigger than the standard 180g bag.
Other activity during the promotion includes over 200 static and digital shopaLites and 11 billboards to help influence shoppers.
