Take the Golf

2 May 2013
 

Advertiser: Volkswagen
Creative Agency: DDB Sydney

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Whether you're going into labour or settling a divorce, Aussies always want to 'Take the Golf', according to the newest spot from Volkswagen.

The campaign aims to promote the the all-new model of the Golf that's safer and more economical.

DDB Sydney's executive creative director, Dylan Harrison said “Golf simply is the benchmark of its class. This ad is about showing that regardless of how different Australians can be, they all have one thing in common, they instinctively choose quality every time. Ultimately we want the audience to ask themselves, why drive anything else?”

The TV campaign will be supported by, cinema, digital, out-of-home and print.

Production Company: Revolver
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam/Nick Pringle
Producer: Serena Paull
Director: Justin Kurzel

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