Berocca has launched a "Sudoku Challenge" campaign to promote its new Berocca Focus 50+ performance multivitamin.
Conceived by PR agency Haystac, with website and digital creative by Visual Jazz, the campaign invites people to visit www.sudoku-challenge.com.au and complete a Sudoku puzzle in the fastest time possible, with the top 10 entrants to travel to Sydney for a live final in September to decide the winner.
The online and social media campaign is supported by PR and experiential activity.
