Strong Women Need Strong Bones

18 June 2012
 

Advertiser: Ostelin
Creative Agency: Publicis (Brisbane)

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Vitamin D brand Ostelin has rolled out a campaign targeted at Australian women aged between 50-60.

Created by Publicis Mojo Brisbane, the campaign aims to "tap into their desire to maintain overall health and fitness" and is based on the premise of them being more active and self reliant than previous generations. It is led by a television spot and will be supported by print, online and digital executions.

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