Wondersoft Toilet Tissue has launched a new TVC with a light-hearted approach.
The ‘So soft, not so fancy’ TVC, created by JWT, opens on a scene which one would normally expect to see in a premium toilet tissue ad - soft fluffy rabbits, white & pink turtle doves, the soft drops of white toilet paper.
Consumers are told “New Wondersoft is incredibly soft, like premium toilet paper...” the scene then changes to expose a scrappy dog and reveals “...it’s just not so fancy, and neither is the price.”
Wondersoft Toilet Tissue has launched a new TVC with a light-hearted approach.
The ‘So soft, not so fancy’ TVC, created by JWT, opens on a scene which one would normally expect to see in a premium toilet tissue ad - soft fluffy rabbits, white & pink turtle doves, the soft drops of white toilet paper.
Consumers are told “New Wondersoft is incredibly soft, like premium toilet paper...” the scene then changes to expose a scrappy dog and reveals “...it’s just not so fancy, and neither is the price.”
