Old Spice has replaced the attractive, charming man on a white horse with slightly creepy, overprotective mums in its latest ad campaign. The Old Spice advert follows mums mourning the loss of their sons, as they start becoming men after using the new Old Spice body spray.
Bringing in a new tagline, 'Smellcome To Manhood', the brand aims to target a younger demographic, with it new body spray product.
The campaign developed alongside Wieden + Kennedy will run across digital, online and television.
