Budget Direct has said goodbye to its 'Boojay' Michael and Michelle campaigns to make way for its new brand positioning.
The new executions feature an alien couple named Zeek and Zia who are your typical aliens next door. The new push will build across TV, online, out-of-home, YouTube, new website design and other tactical initiatives.
Jonathan Kerr, director marketing and digital at Buget Direct said "we wanted a break-out logo, campaign and positioning that clearly differentiates us from the old-school companies, while maintaining the brand personality and communication why everyone looking for simply smarter insurance should give us a go."
Executive creative director: Hans Hulsbosch
Director: Jaid Hulsbosch
Production: Liquid Animation
Outdoor: Adshel
