Long-suffering meerkat sidekick Sergei is still sick – so Aussies are being called on to go to Compare the Market to compare their health insurance options. In the latest instalment of the meerkats series created by VCCP, Aleksandr Orlov tells Australians to go to the correct website, and not comparethemeerkat.com.au, so that Sergei can recover and get back to work. He has been overworked by Aussies coming to the meerkat website by mistake. Grant Waldeck, from comparethemarket.com.au, said: “The latest TVC is big news in the evolution of the meerkats in Australia. It’s the first time we see the world through Sergei’s eyes and feel first-hand his mixture of love and frustration at his over-bearing boss Aleksandr. “We’re proud of the meerkats and the enjoyment they bring to consumers across Australia. As cute as they are, they do tell an important message. In this case, it’s that consumers should be mindful that 30 June is fast-approaching, and they should take this opportunity to think about their health insurance options in order to avoid a higher-than-necessary tax bill.” Watch the 'Sick Sergei' TVC here. CREDITS: Client - Comparethemarket.com.auAgency - VCCPCreative director - Dean HuntArt director - Emma MortonCopywriter - Karen FerryProduction company - Passion Pictures Related Content VCCP News Campaigns Latest Campaigns Sprout and Briggs join forces to champion homegrown sound via +61 and Bear Meets Eagle On Fire Munarra. 1 0 Advertising industry unites to raise the age of criminal responsibility in NSW Over $2.3M worth of pro-bono media has been donated. 0 0 Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus