Woolworths has launched a series of television spots to promote its Select label, carrying the tagline 'If it's not selected by you, it's not selected by us'.
Created by Droga5, the campaign aims to showcase the Select range as being "better than the branded market leaders" in terms of quality and taste. It launched 9 April 2012 and will run nationally, focusing on Select's Strawberry Jam, Tomato Sauce and Deli Style Chips.
