Food brand Gravox has launched a campaign for its Best Ever Chip Gravy product, based on the premise of stopping "the great seagull hunger crisis of 2012". The lighthearted campaign, created by 303Lowe, claims "with more and more people choosing to eat chips and Gravox [...] at home, seagulls are being denied their major food source".
Consumers are invited to adopt a seagull via the brand's Facebook page.
