Here's a daunting fact, for every pound of algae in the ocean there's six pounds of plastic says the Surfrider Foundation in its latest campaign to raise awareness.
The not-for-profit organisation takes action on the out of control pollution in the ocean. The print campaign features incredible photographs of surfers in the water with a disturbing amount of pollution in it.
Tom Spicer, executive creative director at Arnold Furnace said “Steve and the gang at Cream have done a fantastic job. 100% of the debris in the water was created by Cream which is testament to their skill. They went the extra mile from the beginning, going out and photographing all manner of rubbish to get that authenticity before blending it into the shots so seamlessly. It’s great to work with such a talented bunch of people on such a worthwhile project.”
Executive creative director: Tom Spicer
Creatives: Cameron Brown, Luke Duggan, James Galli Barrow
Designer: Darren Cole
Production: Chris Hulsman, Warwick Nicholson
Image manipulation: Cream Studios
Photographers: Zac Noyle, Daniel Fryer
