Victoria Bitter has launched a campaign for its Anzac Day 2011 "Raise a Glass Appeal" to raise money for the RSL and Legacy to support servicemen and women.
Created by Droga5 Sydney, the campaign is spearheaded by Corporal Mark Donaldson VC as the appeal attempts to engage and connect with a younger generation of Australians.
The television campaign will be supported by print and cinema executions.
