Have you discovered your inner cowgirl?
Expedia's new TVC, created by DDB Sydney, puts the viewer in the mind of a woman discovering her inner cowgirl in a moment of clarity, aiming to promote Expedia’s policy of ‘no booking fees’.
Dylan Harrison, executive creative director at DDB Sydney says, “One of the great things about a holiday is you find yourself doing things you never dreamed you would.”
The print element of the campaign, meanwhile, takes an alternative approach through the illustrations of Sean Freeman, playfully pointing to the experiences people can have on holiday.
The campaign runs across TV, cinema, digital, out of home, print and social media.
CREDITS
Expedia
Louise Crompton – Director of Marketing Australia and New Zealand
Rebecca Williams – Marketing Manager Australia and New Zealand
Kelly Cull – Senior Manager, Communications, Australia and New Zealand
Hayden Bagnall – Associate Online Marketing Manager Australia and New Zealand
Creative Agency: DDB Sydney
Executive Creative Director: Dylan Harrison
Creative Group Head/Art Director: Adam Ledbury
Creative Group Head/Copywriter: Guy Lemberg
Account Director: Lena Dawson
Account Manager: Jaimee-Lee Field
Agency TV Producer: Rachel Solomon
Agency Print Producer: Cushla Morton
Senior Art Buyer: Leesa Murray
TV Production
Production company: EXIT
Director: Mike Daly
Production Producer: Kate Downie
Post Production House: The Editors
Post Production Producer: Nicoletta Rousianos
Offline Editor: Dan Lee
Colourist: Christine Trodd
Online Operator: Adam Archer
Music Composition: Smith and Western
Sound Design: Danny Grifoni
Print Production
Studio: THERE IS
Design & Typography: Sean Freeman
Production: Eve Steben
CG: Albert Zablit
Agent: Siobhan Squire
Media
Carat AU: Janine M’Crystal, Michael Marsh, Fran Mahony, Hilary Woodfine, Chi An Chau, Penny Taylor & Chris Smith
Carat NZ: Kim Leybourne, Rachael Mahon & Halie Carni
