Ask a silly question, get a silly answer. Or a serious one. McDonald’s is rolling out the first phase of above the line activity to promote its Our Food, Your Questions campaign.
The TV ads, which air this week are designed to demonstrate that McDonald’s is happy to face the tough questions consumers have about its business, and give a straight answer.
The Our Food, Your Questions campaign website launched here late last year and follows a similar campaign that ran in Canada, to much global aplomb.
