Tooheys has rolled out a campaign for its 5 Seeds cider line with the tagline "It's not as sweet as you think" to coincide with the launch of a cloudy apple range within the brand.
The ad features a cheeky subversion of expectations when the 'delivery girls' turn out to be male, set to 1970s song "Pushbike Song" by The Mixtures.
The TV commercial is supported by out-of-home, print, digital and point-of-sale executions.
Production: @radical.media
