Telstra is rolling out an integrated campaign for its Ultimate USB modem with a manga-style animated TV commercial the centrepiece.
In addition, the campaign will ask consumers to look out for the BigPond Ultimate Jet, a wrapped Jetstar plane, and take a picture, uploading it onto Twitter for a chance to win a $5000 holiday.
To celebrate the launch, Telstra will be paying for all tolls in the Cross City Tunnel in Sydney on 18 October between 4pm and 8pm.
The campaign will encompass TV, press, outdoor, digital and experiential executions.
Creative group head: Matt Smith
Art director: Matt Ennis
Copywriter: Daniel Barrett
Media agency: OMD
Production company: Kapow Pictures
