Honda Australia has launched three new 15 second TVCs as part of its December/January ‘Move up to Honda’ retail campaign. The TVCs each feature a drive-away offer on an individual Honda model – Jazz, Civic and Accord Euro. A 30 second TVC launched the television component of the campaign on 26 December. Developed by Melbourne advertising agency Advertising Associates, the campaign also features press, radio and POS executions, as well as a comprehensive online campaign developed by Melbourne digital agency DT Digital.
