Myer has launched an online campaign called "The Miss Shop Blogger Project" to promote the release of its Autumn/Winter 2012 collection.
Created by Pedestrian Group, the campaign will see some of Australia's top fashion bloggers, including Nicole Warne of 'Gary Pepper Vintage' and Jessica Stein of 'Tuula', each feature in a series of photographs wearing one of the key seasonal trends.
The photographs will run across the Pedestrian.tv website, the Miss Shop website, the bloggers own sites and supporting social media sites.
