Kellogg's has stepped into a different style of marketing in its new campaign ‘Midnight Spooning’.
The campaign offers late night phone, text and chat services to meet the needs of those Crunchy Nut lovers between the hours of 8.30pm and 5am when appetites call.
Yes, its disturbing. But its also daring – and we like that. So take a glimpse into the nutty boudoir.
For guys, get it here.
For girls, you can get it here.
Credits
Client: Kellogg's
Marketing Director: John Broome
Brand Manager: Vanessa Bennett
Digital Marketing Manager: Nadeem Amin
Senior Brand Manager: Larissa Hreszczuk
Agency: VML
Executive Creative Director: Aden Hepburn
Creative: Chris Scott, Bevan Lewis, Jamie Muscat, Louise McQuat, Sarah Robertson, Tahlia Calvisi, Ben Ient, Welton Zal
Planning: Dave Di Veroli, Mark MacSmith
Social: Matt Brown
Account Service: Mark Tovbis, Betsy Ligibel
Producers: Miles Scott, Matthew Roberts, Maree Frakes
Dev Team: Jeff Donios, Aaron George
