Everyone has a first bike story to tell and Malvern Star's new campaign focusses on those stories. Celebrating its 110 year anniversary, the campaign will encourage people to upload photos and stories of their adventures or misadventures.
'#MalvernScars', by AJF partnership Melbourne, has rolled out across social media and features a campaign microsite.
As part of the promotion, consumers will have the chance to win $1000 Malvern bikes and safety packs.
AJF creative director Adam Francis said: “Everybody has a fun bike story that’s worth sharing. #MalvernScars will be a collection of photos and tales that should be fun to interact with”
The promotion runs to 20 December.
