Ice cream brand Streets has unveiled an experiential, out-of-home campaign for its new Magnum Infinity, based on its 'intense pleasure for longer' product positioning.
Created by the Spinifex Group Sydney, the campaign features a series of interactive, facial recognition billboards which will be seen on the streets of Sydney, Melbourne and Brisbane. Users must smile in order to active the billboard, and are then invited to bite, or take multiple bites into the digital Magnum. The photos are able to be shared on the Streets Magnum Facebook page; with the wider campaign to be supported by television, press, and PR executions.
