Kmart has launched a new campaign that, once again, emphasises the discount retailer's affordability. Anyone keen for a $3 salad bowl or $6 shoes?
BWM managing director, Carl Ratcliff said “Following the success of our previous campaigns for Kmart, we saw an opportunity to build a bigger, brighter and more engaging story around great products, amazing prices and the incredible quality you get shopping at Kmart."
BWM managing director, Carl Ratcliff said “Following the success of our previous campaigns for Kmart, we saw an opportunity to build a bigger, brighter and more engaging story around great products, amazing prices and the incredible quality you get shopping at Kmart."
The campaign will run across TV, print, radio, OOH and digital.
Creative Group Head: Amy Hollier
Senior Art Director: Luisa Paine
Production: Resolution Design
Director: Tim Dyroff
Executive Producer: Kent Boswell
