Qantas has kicked off an interactive, out-of-home billboard at Sydney's Town Hall Station as part of its recently-launched 'You're The Reason We Fly' campaign.
Amnesia Razorfish are the agency behind the campaign, with it being the first to launch under Adshel's new digital and mobile out-of-home network, Adshel Play. The campaign invites people with the QantasYou iPhone app to see their name and image on the 3.5 metre wide display screens when they are in front of them.
