If only you could look into the future.
Rest Industry Super is launching its first brand campaign that plays on the good (and not so good) decisions made in youth: that guy you dated, that 80s hair cu. The message is clear - other, more serious, decisions last a lifetime and can affect the future - like Super.
Creative agency Arnold Furnace produced the Rest Industry Super TV ad 'fund for life' to remind us how important super funds are to future retirement. That way we can all continue to make bad decisions in our later years and have a bit of bail out cash to boot.
Credits
Arnold Furnace Team:
ECD - Tom Spicer
Strategist - Tony Singleton
Creative team – Archie Murugaser, Chloe Banicevic, Cameron Brown
Design - Darren Cole
Senior Account Director - Ian Hartley
TV Producer - Melissa Petryszyn/Monique Pardavi
Print Producer – Greg Hyslop/Warrick Nicholson
Agency Partners:
Production Company - Finch
Director – Nic Finlayson
Media Strategy – Toby Roderick, Custom Media
Client Team:
Mary Atley – General Manager Brand, Marketing and Communications, REST Industry Super
Dimity Atkins – Marketing Manager, REST Industry Super
