The Athlete's Foot has launched a new campaign with the tagline 'Find Your Fit'.
Created by BMF, the campaign focuses on the importance of finding the things you love doing in life and "having the right shoe to support these pursuits".
The campaign consists of three documentary-style TVCs and will be supported by digital, print and point-of-sale.
'Wife Carrying'
'Full-time Walker'
'Keyboard Queen'