The National Breast Cancer Foundation has unveiled its 2011 "Fashion Targets Breast Cancer" campaign.
Created by pro bono by BMF, the campaign, which features Jodhi Meares, Erika Heynatz, Gail Elliot, Anneliese Seubert and television presenter Zoe Naylor, encourages people to purchase black and white fashion items to raise money for breast cancer research.
The ads are running across print, outdoor and online. The uniquely created pieces can be found at retailers including Seduce, Secrets, Cotton on Body, Peep Toe, Metalicus, Seafolly and Cue.
