Jetstar is embarking on a national shopping centre tour to spruik its shiny, new Dreamliner. The experiential campaign seeks to replicate the Dreamliner, or parts of it, such as seating and dimmable windows.
NFC-enabled wristbands will also allow people to take a digital souvenir with them in the form of offers, faux boarding passes and photos.
The campaign was developed by Urban and it will visit Westfield centres in Burwood, Robina and Cairns.
