ACP Magazines on 7 December launched for Dolly magazine its Wish List campaign. Dolly readers use Mocom’s image recognition technology to take a photo with their mobile of items in an advertorial spread in the December issue, then MMS the photo to get a password which directs them to the Wish List website, where they can send their wish list to friends and family. Advertisers in the spread include Optus, Boost Mobile, SUPRÉ, Valleygirl, Canon and Elizabeth Arden.
