AGL has launched a campaign that aims to promote its energy-saving products. The ad marks the return of AGL's campaign characters, Jenny and Dennis.
Jenny, the neighbourhood table tennis 'superstar' and Dennis the 'leader of an interplanetary army' play out ways to save energy in their homes so they don't have to sacrifice doing the things they love.
AGL's general manager of marketing and retail sales, Mark Brownfield said “Strategically, we arrived at this campaign by looking to get the message to our customers that the way to make the maximum savings on your energy bills was not only to have a competitive energy plan, but also a focus on how much energy you use. In this campaign, Jenny and Dennis show us how two of our latest offers, AGL Smarter Living solutions and My AGL IQ, can help you reduce your energy usage and make savings on your energy bills”.
Watch Dennis' spot.
The campaign will run across TV, print and online.
Executive Creative Director: Ben Coulson
Senior Writer: Matt Lawson
Senior Art Director: Jake Barrow
Production Company: FINCH
Producer: Michael Hilliard
Director: Nic Finlayson
