Can someone be so sweet on Colorbond steel, they make everything in their home out of it? No matter how inappropriate?
Short answer? Yes. According to the new Colorbond campaign which has been unleashed to coincide with a brand refresh.
In the ad, by creative shop Carlon Leong, a man creates rocking chairs, mailboxes, basketball hoops and ironing boards (!) out of Colorbond.
BlueScope manager of marketing and sales Lisa Dent said: “The new campaign highlights Colorbond steel's versatility in a light-hearted and entertaining way, demonstrating that Colorbond steel is perfect to create whatever vision you have for your home.”
The refresh is timed with the brand has releasing six new colours to its range, taking the total to 22. Colorbond has also overhauled its website.
