Suicide Prevention organisation R U OK? Foundation has launched a new campaign to promote the upcoming annual R U OK? Day which aims to raise awareness through fridge poetry.
The out-of-home and digital campaign uses 400 static panels across Australia along with digital touch screens in Sydney and Melbourne that encourage consumers tp create their own conversation starter. The outdoor is supported by a mobile and online app.
R U OK? CEO Janina Nearn said “We know that 10% of Australians in 2012 didn’t connect with our message. It’s a perception we need to change because we all know someone who’s struggling, and asking ‘are you ok?’ is something we can all do to make a difference.”
